About the Designer
Brands for businesses that want to be chosen, not compared.
I’m Jubran Ezzeddine, an independent brand strategist and designer in Montreal. I work with founders who are opening, launching or outgrowing their first identity, and I start with research, so the brand has a position before it has a look.
Strategy before Aesthetics
I don’t start with a logo. I start with who you’re for, who you’re up against and why someone should pick you. The design comes after, with a reason behind every decision.
Built to Last
A new class, a new location, a new product line. The identity is a system with rules, so it extends without being redrawn, and you only pay for it once.
Portfolio
Selected Identity Work
A Pilates studio, a Portuguese conservas brand, a fashion label, Montreal’s DJ community. Different categories, same starting point: find the position nobody in the category is claiming, then build the system around it.
The Work in Numbers
©2026
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Identity systems
designed end to end, from strategy through to rollout.
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Sectors served
from Pilates studios and fashion labels to coffee, food and nightlife.
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Inquiry to launch
from first conversation to a production-ready identity system.
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Years of work
documented publicly since 2024.
Strategy before aesthetics
Distinctive by design
Built for real-world use
Stop competing on price.
If price is the only reason people choose you, the brand is doing too little. Positioning gives customers a reason to pay for what you do, and an identity that looks worth it.
One story, every touchpoint.
Website, packaging, signage, social and the pitch all say the same thing, so customers recognise you wherever they find you.
FAQ
Take the Next Step
Let’s see if this is a fit.
Four questions about the project — about two minutes. It means the first call starts from something real instead of from scratch.
Would rather skip the questions?
jubranezzeddine@gmail.com